The total volume of searches is greatly increased if you target a keyword niche or “grouping of relative search terms”. For example, lets say someone wants to purchase a custom motorcycle. There is not one keyword that would cater to the motorcycle purchaser, as he or she may be using a very specific search term to find the bike .e.g custom motorcycle shop, custom vintage motorcycle for sale, customize a motorcycle.
If you examine the search terms you will find that, two words are dominate, “Motorcycle and Custom”, while the other terms differ in description, but ultimately are looking for the same type of product. If you can capture and optimize for the roots keywords in the searches you can gain a significant amount of relative traffic to your site.
Once you have found a possible keyword niche using a keyword research tool like word tracker, you can dig up all the keyword compounds that use the terms “Motorcycle and custom” in whatever arrangement. Make a list, then derive the most relative terms to your products. Then add up the total searches for your keyword niche (Wordtracker will list the search volume as in the figure below), to determine if the total volume of searches it high enough for the needs of your business. Affordable web design higher search engines ranking.
What you will notice is your statistics and total search volume with a keyword niche grouping is many many times higher then typical optimization for a single keyword. Check back with Matchworkstudio Affordable web design higher search engine ranking tips weekly for our new fee tips on SEO and keyword practices.
Thanks for reading
-Simon Cox
